ANALISIS SWOT UNTUK PENGEMBANGAN STRATEGI PEMASARAN PRODUK OLAHAN APEL DI MALANG RAYA
This study aimed to carry out a SWOT analysis and formulate marketing strategies of processed apple products.Primary data were obtained from producers and consumers.Producers were selected purposively, while consumers were selected by accidental sampling when they bought the product at souvenirs shops of Malang.SWOT analysis was used to analyze the